After a hard-won spring, we’re particularly fond of Araya Jensen’s bright and happy designs. Producing colorful housewares under the name of Wind and Willow Home, Jensen’s bowls, spoons, and mini-planters have us dreaming of savory summer salads and sweet window-sill succulents.
A love of good looks is what initially led this talented maker to a career in interior design; where Jensen logged an impressive twelve years of service. An enterprising spirit and solid midwestern work ethic is then what led Jensen towards beginning her own business.
Existing originally as a curated web shop of handmade gifts from other designers, Wind and Willow turned into a brand of it’s own quickly, after the launch of her own line, one Jensen referred to simply as ‘Dipped.’
A sensible collection of wooden housewares, Jensen’s hand-dipped pieces quickly became more than an experimental add-on to the shop once units started selling - and fast. With Wind & Willow Home, bold colors, bare woods, and organic textures manifest themselves into something unique, at once accessible and special. Preferring an organic variance, there is no taping or measuring when Jensen hand-dips and dyes all of her bowls and spoons. This imbues them with a sense of scandinavian modernism without the usual sterility. For each Wind and Willow collection released semi-annually there’s the accompanying seasonal color story to look forward to as well. Wether it’s juicy pink peach with prickly green pear for spring or warm walnuts and marbled metallics for fall, any item from Jensen’s line is a delight. With accessible price points and a sense of low-maintenance sophistication, we think Wind & Willow is a fantastic representation of modern midwest design.
We’ve been proud to stock items from Araya Jensen at the shop since our inception and it has been such a pleasure to watch this friend grow her business alongside ours. As such, we cannot be more excited to announce Forage as the location for Jensen’s official Indiegogo Launch event.
Join us next Wednesday April 16th at the shop for a meet and mingle with the maker herself. We'll be starting at six, and with so much to preview from Jensen's spring line, we sincerely hope you'll be sticking around until the end. Araya's official launch announcement is something to celebrate and we can't wait to start.