Forage Modern Workshop

Introducing: Ivy Muse

New Products, FeaturesKelsie GerstlComment
Images by Annette O'Brien We are so pleased to welcome Ivy Muse to Forage! These beautiful plant stands are the perfect way to bring the green indoors. They combine minimal simplicity in a way that makes these plant stands the perfect addition to any space.

Images by Annette O'Brien

We are so pleased to welcome Ivy Muse to Forage! These beautiful plant stands are the perfect way to bring the green indoors. They combine minimal simplicity in a way that makes these plant stands the perfect addition to any space.

We had the pleasure of chatting with Alana Langan and Jacqui Vidal who make up Ivy Muse.  They share a bit about how Ivy Muse came to be as well as some of the things that inspire them to keep creating. 

- A bit of background on us...
A - Jacqui Vidal and I (Alana Langan) are long time friends, over 10 years
actually. We met through a ‘friend of a friend’ and hit it off and stayed close even
with both of us having stints living overseas during that time. I’m an interiors
stylist and owner of online boutique ‘Hunt & Bow’, plus Mum to two beautiful kids
(Ivy, aged 1 and Louis, aged 3) and partner to Stuart Templeman.

J - I’m owner of ‘Signed & Numbered’ a store that sells limited edition works on
paper by Australian and international artists. We have two shops here in
Melbourne, one in Greville Street Prahran and another in Degraves Street in the
city. I’m also Mum to Ellis, (our gorgeous little girl who’s 3) and partner to Casey
McCutcheon.


- Where do you live/work?
J- We’re based in Melbourne, Australia. Ivy Muse plant stands are designed by
Alana and myself and made from start to finish right here (in Melbourne).


- What was the thing that you created that made you think "Yeah, I can
do this - I'm going to start my own business"?

A - Over the past year or so, Jacqui and I had been knocking about ideas to
collaborate together. When we came up with idea for IVY MUSE it just clicked for
both of us. We’re both a little ‘green-thumbed’ and were struggling to find high
quality plant stands without compromising on the design. I live in a rental
property and Jacqui lived in an apartment at the time with no outside space, so
we were both keen on the idea of getting creative with bringing greenery indoors.
Being friends for so long, we knew we could work well together; we both have
different strengths that we could play to... and we could cover each others
weaknesses!


- What do you like about working with your medium?
J - It would have to be the early stages of product development. I’ve always got
ideas and designs running through my head! It’s so satisfying to see something
grow from a simple drawing through to a complete fully-fledged product.

- Do you have a favorite plant?
A - Well, I’m a Gemini so I’m always changing my mind (!), but at the moment
it’s Hoya Heuschkeliana. It’s a delicate trailing plant with beautiful green leaves
that looks amazing paired with our stands.


- Aspirations for the future, near or distant, business or personal?
J - We’ve got so much planned for Ivy Muse. We plan to release two collections
per year; and are well underway planning our third (which excitingly, involves a
collaboration with a talented Australian artist).
We’re also extending our range of botanical wares and incorporating some really
cool pieces to complement our existing plant stands. Stay tuned!


- What is a source of energy or inspiration?
A - Definitely our home town, Melbourne. We’re so lucky to call it home. It’s a
real hotbed for design and we’re constantly inspired by the talented creatives
here and the work they produce.


- What is something you've learned from starting your own business?
A - Jacqui and I are both firm believers that there’s never a ‘perfect’ time to start
a new business. If you wait for the perfect moment, it may never come. You just
have to take a deep breath, believe and dive straight in!

 

Find Ivy Muse products online and in store at Forage Modern Workshop

Visit the Ivy Muse website and connect with them on Instagram at ivymuse_melb